The other day I found myself thinking about what we have learned about how media and technological advances have really help shape our society. I was thinking this when I was reading
Sociology of North American Sports for another class. In our reading it spoke a lot about how the role of advances in transportation have really allowed sports to develop. For example trains started to allow sports team to play one another in sanctioned events. What kind of led me back to our Mass Comm. class
was the fact that as I read on in the book it has started to talk a lot about medias affect on sports. Its kind of interesting to me because sports I feel wouldn't be the same today without media. Media allows for so much in sports because of the money that it offers in many forms, such as sponsorships and endorsements. These professional athletes are already making millions just by playing but when they through on those certain sneakers or drink that certain sports drink they are making even more. Its not just the pros either many companies like Nike have deals with schools for sneakers and other apparel. I think sports like many other things today are really just controlled and ran by money at least on the higher levels.
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